Nice Lady
Hard Kombucha

Project Scope:

  • Brand Identity

  • Brand Strategy

  • Illustration

  • Custom Typography

  • Packaging and Label Design

  • Social Media

  • Motion Graphics

Nice Lady Hard Kombucha is a conceptual brand I developed as part of a packaging design course at UWM. Tasked with building a beverage brand from the ground up, I created a full visual identity, including primary packaging (bottle and label) and a secondary multipack prototype. In addition to brand and packaging design, I art-directed and executed product photography, copywriting, and a nine-post Instagram launch campaign. The project included custom typography, illustrations, and a short animation—showcasing a cohesive, multi-platform brand experience.
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